First, enter the number of opt-ins you have.We designed a calculator that can help with assessing your potential earnings in just two simple steps. The results may wow you! Revenue estimator – calculate what is your data value Before that, to become more convinced about the whole idea of data monetization, check our simulator and see your data worth. We can always assist your company in your data strategy to see visible profits. So, is there the best idea on how to monetize it? That’s a tough one to assume. With all the data monetization use cases gathered above, we can say definitely that this trend is around us in every way. ![]() You can see that commercial (in this case – telco) data value can be worth even as much as people’s lives. Within three days, it had sent SMSes to 340,000 people saving people’s lives. TASIL, using gathered data and real-time algorithms, managed to locate all people who were in the affected areas. That’s why the TASIL team redesigned the system at an unprecedented pace to meet the requirements resulting from a crisis. Omantel, the first and leading telecommunications services provider, decided to support local authorities, using one of the services from its portfolio. Reaching the Oman residents with a call to evacuation as quickly as possible became a matter of life or death. On May 26, 2018, cyclone Mekunu hit the southwestern part of Oman. Nevertheless, it also brought great value. The whole action ended up in success – the number of app users doubled to 400,000.Īnd last but not least, a bit different example of data monetization. The brand wanted to drive customers to use its mobile banking app. Brazilian banking and financial services company Bradesco was one of the first brands to test Telefonica’s sponsored data offer. The gathered data allows advertisers to better target messages to specific users while also tracking whether the user visited a retail store after seeing a mobile ad. The start-up processes a large amount of location data to identify the places people visit and help with building consumer profiles. In 2017, it acquired leading UK geolocation data start-up Statiq. The company has engaged in partnerships with brands such as Linio, Heineken, and United Colors of Benetton. One of the examples is the case of Telefonica. In some cases, operators have also acquired start-ups for cooperation. ![]() Telecom players that have taken steps towards external monetization of data value, have done it through partnership models in B2B and B2C segments. Personalized messages, with information tailored to the specific customer about the discount, help both businesses profit from it. Now, with Uber Eats, it is even more visible. Other companies use this data to provide different vouchers, promotions or discounts that encourage consumers to spend money on their products. With users’ permission, Uber may sell this data to other businesses. Uber, one of the most popular ridesharing services, knows the location of its user’s thanks to GPS but also based on their pick-up and drop-off locations. Location-based analyticsĭata monetization use cases are all around us, and here’s another piece of proof. ![]() Data production helps keep their platforms relevant. More customers mean more companies willing to promote their products through Google and Amazon enriched with data, which produces more data. Creating new data-based features such as reviews, suggestions and personalized content makes more customers come back to the platform. They continue optimising their platform’s experience through data, which they reinvest into their platform. But there is more to that for the mentioned companies. You type the known address, and you search items for purchase. Technological giants and their data productionĬompanies like Google and Amazon are known of platforms that make the shopping experience easier for customers around the world. But if you don’t believe us, here are a few real-life data monetization examples of how companies can make profits from the analysis of data value. If you’re a company that operates on customers’ data, you probably know that already. We already mentioned it before, but we’re going to say it over and over again – data monetization pays off. Thanks to the below data monetization examples, we can make your business start treating information as an asset and gain benefits from taking its value to the maximum. Can your company value its data? It’s probably precious, but who can tell how much is it worth? The data value can grow every moment by gaining more insights about customers, selling it to other parties, or by producing more data on your company’s own.
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